The Rise of Vegan Chips in Germany: What’s Behind the Trend?
If you walk into any German supermarket today there is a very high possibility that you will see a growing aisle of plant-based snacks. And right at the center of this vegan revolution Vegan chips are taking the lead. But why are customers in Germany suddenly looking for new innovative vegan snacks over the traditional potato chips ? It’s a mix of things like growing focus on health, concern about the environmental impact of the animal industry, and in general their view on how that view food.
Recent market growth statistics and trends
The vegan snack market in Germany is not just growing but is exploding. In 2024 alone, the market share of vegan snacks was €1.2 billion which was 18% more than the previous year. This shows that veganism is not just a trend, but a revolution is happening in Germany
Snack bar sales alone jumped to 22% in the first quarter of 2025 and there is a 15% increase in the vegan chips category year after year. Vegan chocolate and confectionery saw a growth of 27% which many thought would struggle to match their dairy counterparts.
Online retail has played a major role in this growth with D2C vegan snack brans seeing a growth of 25% as compared to previous year. Even supermarkets like EDEKA, REWE and GLOBUS have doubled their vegan section since 2023.
Vegan snacks are not just a specialty product anymore. The market has matured, and German buyers want more innovative flavors and textures.
Key demographics driving the vegan snack boom
The data tells a fascinating story of who are buying plant-based groceries.
Consumers in the age group of 18-25 years were the early adopter however now they are not the core demographics as you might think. Consumers in the age group of 35 – 45 is the fastest growing segment with a growth of 24 % from the precious year. They are more committed buyers and have the shopping power.
Parents in Germany also play a major role. A recent study showed that about 42% of the families in Germany buy vegan snacks if they have children under 12, regardless of whether they follow a stick vegan diet.
The premium vegan snack is finding its way in to the houses on the middle income German families and not just the wealthy urban professionals which everyone assumed were the target consumers.
While Berlin, Munich and Hamburg still lead in consumption, smaller cities like Dresden and Leipzig have seen vegan snack sales grow by 31%.
How German consumers are embracing plant-based lifestyles
German consumers are reshaping their entire relationship with groceries and not just buying vegan snacks.
About 38% consumers now identify as flexitarian which means they reduce consumption of animal products without eliminating them entirely from their diet. This allows vegan snacks to easily replace the conventional options without a comprehensive change in the lifestyle
Social media has also played a major role in bringing veganism to the mainstream movement from just being a niche habit. Hashtags like #vegansnacks have seen increase year over year
About 72% of the vegan consumers in Germany have chosen veganism due to impact of animal industry on the environment. Thus environmental concerns are also a big driving force.
About 60% of the vegan consumers now believe that vegan snacks are better for their wellbeing unlike the previous generation of vegan products and don’t see plant based snacks as a compromise.
Chips, But Make Them Clean
We at Super Munchies have believed that vegan snacks should feel good and wholesome and not just in taste. For us chips are not just crispy fried snacks to munch on but a celebration of natural and real ingredients.
That is why every pack start from the farms with fresh fruits and vegetables without the use of pulp or concentrates. Three whole mangoes are used to make just a single pack of our mango chips while 2 entire pineapples are used to make just a single pack of pineapple chips. It is as close you can get to eating the real fruit itself with just a little more crunch.
However, we have not stopped at just creating naturally sweet fruit based but have introduced bold flavors like Tandoori Sweet Potato and Peri Peri Banana. These aren’t your average snack flavours, and that’s exactly why people are hooked.
All our chips are vacuum cooked at low temperatures and negative pressure to retain the natural colors and taste of the fruits and vegetables. There’s no palm oil, no preservatives, no additives — just real ingredients cooked with care.
Explore the vegan range snacks
The Future of Snacking Looks Bright (and Green)
The boom in vegan chips isn’t just a trend — it’s part of a bigger shift. Germans are looking for snacks that reflect their values without sacrificing taste. As sustainability and clean eating become the norm, snacks like ours aren’t just fitting in — they’re leading the way.
So next time you reach for a bag of chips, consider going vegan. Your tastebuds — and the planet — might thank you.
Ready to snack better? Discover the crunch here.